Our first Pure beach club opened in February 2022 and quickly became an icon of wellbeing and a great place to socialise. Located in Samui's most beautiful bay with 180 degree sea views, Pure beach club is a trendy oceanfront lounge club and lifestyle concept with food & beverage, rooftop terrace and spa treatments. Relax and harmonise your body and mind with our therapist massages by the sea. A place where day meets night in an oasis of happiness. Spend the day on a comfortable sunbed, enjoy a massage by the sea, take a refreshing swim, sip a cocktail and welcome the night with dinner in our cosmopolitan restaurant where the flavours of Samui come together.